For independent, experience-led hospitality brands.
Content, social and strategy that actually reflects your space and brand - and turns it into something people recognise and, more importantly, come back to.
It’s knowing what to show, how to show it and when to lean in - so the content feels natural to the platform, but still true to you.
Over time, that’s what builds something people trust, follow and choose.
Explore our work
Explore our work
SERVICES
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01 CONTENT CREATION
Content that captures your brand and keeps you chosen.
Content sits at the centre of everything we do, but only when it’s built with the right thinking behind it. At RIRI, we approach content creation as part of a wider marketing strategy, not just something to fill the grid. Every shoot is planned with your brand, audience and goals in mind, ensuring what we produce doesn’t just look good, but feels right and works across your channels.
From filming to post-production, we focus on capturing your space, product and people as they are. The result is a bank of content designed to live beyond a single post, keeping your brand visible, current and worth returning to.
02 SM MANAGEMENT
Having a recognisable, consistent presence is key.
Social media is often the first place people interact with your brand, and what drives the decision to visit, book or come back.
At RIRI, we manage your socials in full, from planning and content through to posting, captions and overall strategy. We curate content as part of this process, ensuring what goes out not only looks right, but reflects your brand properly and performs across platforms. The result is a social presence that feels consistent, easy to recognise and worth following.
03 IN-HOUSE UGC
UGC that feels real, relevant and built to engage.
UGC is no longer an add-on, or something to be taken lightly, it’s a key part of how people engage with brands and businesses.
We produce UGC through our in-house team and a trusted network of creators, bringing a mix of perspectives and content styles into your social channels. This keeps everything feeling current, relatable and in line with how people both consume content and live day-to-day. Whether it’s a one-off project or ongoing support, we ensure everything sits comfortably within your brand, while still carrying that more relaxed, real-world feel.
04 INFLUENCER & PR
Placed in the right spaces, seen by the right people.
We work closely with creators, media contacts and platforms to ensure your brand is seen in the right spaces. This includes both editorial opportunities and influencer partnerships, selected with your audience and positioning in mind.
As the media landscape continues to shift, we focus on a mix of traditional and social-first exposure - ensuring your brand shows up where discovery is actually happening.
05 AD-MANAGEMENT
Content, pushed with purpose.
We manage campaigns from start to finish, including creative, copy, targeting and optimisation. Every campaign is built around a clear objective - whether that’s bookings, enquiries or awareness - and tracked to understand what’s working and where to go next.
Rather than running ads in isolation, we ensure they sit naturally within your wider content and marketing strategy, allowing everything to work cohesively.
01
CONTENT CREATION
Content that captures your brand and keeps you chosen.
Content sits at the centre of everything we do, but only when it’s built with the right thinking behind it. At RIRI, we approach content creation as part of a wider marketing strategy, not just something to fill the grid. Every shoot is planned with your brand, audience and goals in mind, ensuring what we produce doesn’t just look good, but feels right and works across your channels.
From filming to post-production, we focus on capturing your space, product and people as they are. The result is a bank of content designed to live beyond a single post, keeping your brand visible, current and worth returning to.
Add a Title
02
Social media management
Having a recognisable, consistent presence is key.
Social media is often the first place people interact with your brand, and what drives the decision to visit, book or come back.
At RIRI, we manage your socials in full, from planning and content through to posting, captions and overall strategy. We curate content as part of this process, ensuring what goes out not only looks right, but reflects your brand properly and performs across platforms. The result is a social presence that feels consistent, easy to recognise and worth following.
03
in-house ugc
UGC that feels real, relevant and built to engage.
UGC is no longer an add-on, or something to be taken lightly, it’s a key part of how people engage with brands and businesses.
We produce UGC through our in-house team and a trusted network of creators, bringing a mix of perspectives and content styles into your social channels. This keeps everything feeling current, relatable and in line with how people both consume content and live day-to-day. Whether it’s a one-off project or ongoing support, we ensure everything sits comfortably within your brand, while still carrying that more relaxed, real-world feel.
04
INFLUENCER & PR
Placed in the right spaces, seen by the right people.
We work closely with creators, media contacts and platforms to ensure your brand is seen in the right spaces. This includes both editorial opportunities and influencer partnerships, selected with your audience and positioning in mind.
As the media landscape continues to shift, we focus on a mix of traditional and social-first exposure - ensuring your brand shows up where discovery is actually happening.
05
AD-MANAGEMENT
Content, pushed with purpose.
We manage campaigns from start to finish, including creative, copy, targeting and optimisation. Every campaign is built around a clear objective - whether that’s bookings, enquiries or awareness - and tracked to understand what’s working and where to go next.
Rather than running ads in isolation, we ensure they sit naturally within your wider content and marketing strategy, allowing everything to work cohesively.
UGC CONTENT CREATION
WARESLEY PARK
ESTATE
150K+
VIEWS
Waresley Park Estate is a countryside escape designed for slowing down, with expansive grounds, considered stays and experiences rooted in nature.
For the launch of their newly fitted cabins, the focus moved away from polished visuals to something more honest, capturing real moments and how the spaces are truly lived in. The result was content that resonated, positioning the cabins as an essential part of the estate experience.
Tap to Reveal
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30K
Organic competition views
Novotel
500K+
Organic Views
SMALL
TOWN
20K+
Views for New Menu Launch
BEAN
THEORY
213K+
Views on store launches
130K+
Paid Social Views
Up to 81K
Organic Hits
GRAND ARCADE
CHUMMY'S
5.3 Ad Spend Return
70K+ Paid Social Views
REFORMER AT THE BARN
100% Sold Out Launch Weekend
10x Return on Ad Spend
32K+ Organic Views
150K
Monthly Organic Views
+10%
Follower increase month-on-month
Willow grange farm
OUR PROCESS
01 initial call
We start with a call to understand your brand, goals and what you’re looking to achieve, making sure we’re aligned from the outset.
02 Proposal & Direction
We create a tailored proposal outlining the services, approach and direction we believe will work best for your brand and audience
03 Finer Details
We confirm the finer details, with a short questionnaire to gather everything needed before starting, ensuring nothing is missed.
04 Sign Off & Start
Once everything is agreed and signed, we begin - with a clear plan in place and everything ready to move forward.
"RIRI Social nailed our brand voice from the beginning, delivered everything quickly and created high-quality content we absolutely love"
Chummy's
Built From
the Industry
RIRI was born from a genuine love of hospitality - shaped by years spent in the depths of it, from early bakery shifts to late nights behind the bar.
That experience shapes everything we do.
We work exceptionally hard to understand your space, your people and what makes it worth choosing, then translate that into a digital presence that actually works.
Because content without strategy just falls flat. Done right, it builds recognition, drives bookings and keeps people returning.
Maria Stigler x
RIRI is a hospitality-focused creative agency delivering content, social and strategy for brands that want to be seen, remembered and chosen.
